Market Research
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A key challenge most businesses face is how to gain insightful and clear knowledge about their market, competitors and industry, and synthesize that information into tangible outcomes that they can act on. id Strategic’s suite of specialised marketing research products are designed address this challenge. Our consultants collect, analyse and report relevant research help your business address it’s specific market knowledge gaps. Our process combines current and factual quantitative and qualitative research, with tailored strategic analysis.
What we deliver is a set of tangible outcomes and suggestions. What you receive is refreshing clarity for your business journey.
Please note: for bigger quantitative research projects involving a large number of face to face and phone interviews we have a strategic alliance with Research Solutions.
id Strategic have developed a well crafted market analysis approach to help your business understand it’s full market potential.
The id Competitor Analysis is designed to help clients explore the actions and capabilities of current and potential competitors.
The id Industry Analysis has helped many of our clients learn how they are placed within their industry, and ensure they stay one step ahead of competitors and on top of legislative or environmental changes.
The id Product and Service Analysis helps you understand your companies value proposition and customer perceptions.
Customer Research
Understanding your customers is an essential part of building your business.