Who We Are
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id Strategic is a marketing consultancy made up of  team of people that share one key thing in common - We are passionate about making a difference. 
There’s nothing more satisfying than working with clients who are ready for a change, and then opening their eyes to their own business growth potential.
Our team of qualified marketing practitioners are hired for their excellent balance of knowledge and experience, and their ability to leverage this experience to work with any client, regardless of industry or complexity.
Over the years we have acquired a reputation for achieving desired results, sustainable marketing outcomes and business growth for our clients. We pride ourselves on our passion and dedication to excellence in marketing strategy, our absolute commitment to our clients' business growth and our ability to repeatedly deliver a healthy return on investment.
Our Founder
Our team is lead by Simone Williams who has nearly 25 years experience working in senior management and leadership roles for a number of corporations. Her experience includes projects within Fast Moving Consumer Goods (FMCG), B2B and B2C marketing environments, across a broad range of industries, locally and globally. 
Simone has a Masters Degree in Strategic Marketing from Curtin University and a MBA from the Graduate School of Business.  She is currently looking to pursue a PhD focusing on customer services.
She has qualified as a Certified Practicing Marketer with the Australian Marketing Association (CPM, AFAMI) is a Member of the Australian Institute of Company Directors (MAICD), an Associate Fellow of the Australian Institute of Management (AFAIM) and Member of the Australian Market & Social Research Society (MAMSRS) and Executive Member of the Marketing Association of Australia & New Zealand  (MMA).  
As part of her on-going commitment to the marketing profession and to remain at the fore-front of her field, Simone also teaches Marketing of Services at Curtin University and Strategic Marketing Management  and Marketing Research at Murdoch University.